Month Cup 1
Summary: Product advantage is the most crucial information when salespeople introduce products to customers, and it is also the most important step in the product introduction process. Only by making customers identify with the advantages of the product can their purchasing desire be stimulated
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Month Cup 1
Product advantage is the most crucial information for salespeople to introduce products to customers, and it is also the most important step in the product introduction process. Only by making customers recognize the advantages of the product can they stimulate their purchasing desire and gradually cultivate their brand loyalty. So, what are the main advantages of the product reflected in?
(1) Brand effect. With the improvement of people's brand awareness, customers are paying more and more attention to the brand awareness of products. But this does not mean that the higher the brand awareness you sell, the higher the transaction rate, because a higher brand awareness leads to higher prices, which are not acceptable to every customer. Nowadays, customers tend to choose products rationally, usually only choosing the right ones and not the expensive ones.
(2) Price advantage. When purchasing a product, every customer wants to buy it for the least amount of money, so if the product you sell has a significant price advantage, it must be introduced as an important selling point to customers.
Compared to other similar products, even if your product does not have a price advantage, "price" will become a key factor for customers to decide whether to purchase. So, if customers think that your product is relatively expensive, salespeople should guide them not only to focus on the price, but also to pay attention to the quality, service, and other added value behind it.
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